WE PROMISE
Going Natural~ Responsibly sourced handspun, handloom natural fiber textiles, with 60% natural vegetable dyed yarns.
Simply Simple~ Apparel and accessories from textured natural fabrics where each weave has its innate beauty and minimalist detailing that highlights the richness of the fabric.
One of a Kind~ With many different apparel styles in a single collection, each style is thus unique and has limited pieces.
Less is More~ Fabric and styles are selected to offer comfort and elegance in timeless trends for lasting use.
Easy is Right~ Non-fussy, gentle wash and can do with no ironing.
Conscious use of Resources~ Up cycling of tailoring waste and old cloth to develop new patterns and products, apart from using biodegradable fabric and dyes.
How We Go About It : WE ACT ON OUR PROMISE
Natural ~ Ethical ~ Minimizing Waste
The textile industry is the second most polluting industry in the world and we at Madhuu are committed to doing everything we can to reverse this trend by
Going Natural ~
Khadi Cotton; Kosa Tassar Silk; Nettle; Pure wool (angora, yak and lamb)
New range of sustainable fabrics – Bamboo, Banana, Pineapple, Hemp, Eucalyptus, and Aloe Vera
b) Use of natural vegetable dyes in at least 60% of all fabric used:
These sustainable fabrics are natural hypoallergenic and have unique anti-bacterial and odour resistant properties. Alongside, natural fibres are easy biodegradable and recyclable. In contrast, synthetic fabrics are made from chemicals using industrial processes that emit chemical wastes, are far more energy dependent, emit higher volumes greenhouse gasses, and are far harder to recycle and decomposed Similarly, vegetable dyes are completely devoid of toxic chemical processes and are highly skin friendly.
Ethical ~
Ethically procure Raw Materials
Fair wages for urban labour;
Creating rural livelihoods;
Capacity Building; and
Securing complex indigenous skills
by carefully selected weaving clusters across rural India from the states of Bengal, Bihar, Chhattisgarh, Himachal Pradesh and Tamil Nadu.
Minimizing Waste ~ Upcycling
At Madhuu we use all the tailoring waste by adding value to them in our product range itself like in dupattas. We also take old blessed cloths (Rumala Sahibs) which have been discarded from Gurudwaras for use in our sacred adornments –Yantras and in Torans (Doorway hangings).
Apart from this, we are collecting old clothes to recycle them into our Madhuu Upcycled range of merchandise. In this way, we strive to circulate discarded cloth for further use and add value through new product developments.
Invite our customers to give a little extra back : PREMIUMS FROM THE HEART
So, each time you buy Madhuu products you are not only choosing to buy something natural but also ethical by encouraging the brand to alleviate exploitation of weavers and workers.
Allowing customers to add a premium to their purchase to support social entrepreneurship of rural weaving and tailor’s welfare.
As part of this, 11% of all profits that Madhuu generates goes towards the Workers’ Premium Fund. You can be assured that no matter what, we are contributing. Your premium is a little extra.
This fund will be used for Healthcare and unforeseen circumstances to begin with and gradually will be used to improve their overall living standards through small but effective social, economic and environmental interventions.
In addition, we at Madhuu have pledged that 50% of all proceeds from the sale of all proceeds from the sale of these sacred adornments-Yantras will go towards our Feed with Love Initiative & Workers Premium Fund.
